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Wi Bev Expo



Qreactive has been commissioned to design a logo that would represent the identity of the new company made up of Fiere di Parma and Verona Fiere, united to create a single large exhibition center dedicated to food exhibitions world. The VPE logo combines the brands of both the fairs into a single entity and respects the highly institutional image of the two institutions, promoters of international events

WI BEV – International Wine and Beverage technologies event

WI BEV is the first VPE event dedicated to wine and beverage technologies, combining the presence of manufacturers of technical solutions with thematic workshops about the news in tech area.
The essence of the exhibition is to bring together the whole world of beverage-related technologies, including in a broader sense everything that has to do with the management, preparation and bottling of liquids and food purée.
Qreactive has realized the communication of the event: from the naming to the logo, from advertising to website.