Positioning, Packaging Design, Logo Design, Shooting, Trade Materials
- Launch project
A traditional company based in Bergamo, Molino Nicoli is the market leader in the production and sale of polenta flour. Today the company also specialises in the gluten-free product sector. The need to innovate, the result of market research and the desire to offer consumers the best food at any time of the day has led the company to develop more and more new products such as bread, cakes and pastries, pasta and frozen pizzas.
The key to our success? Providing more and more delicious gluten-free products but without compromising on taste!
We have developed the design for the key Vitabella products by creating a brand architecture to present a clear identity and unique position for each product line in relation to the main brand and to the competition. Their brand identity has been developed to make it suitable for launching the products worldwide in both the European and US markets.