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Now My Place

The experience portal on Lake Garda

Now My Place is an innovative, new platform for booking and experiencing incredible activities on Lake Garda: a place where you can find more than 200 types of experiences. These include outdoor sports, tasting itineraries, wellness, slow discovery routes, creative and children’s activities which are all easily bookable online.

For this project, we were primarily concerned with constructing a brand identity that would express from the logo an idea of dynamism and modularity that characterises the company. A blending of authentic experiences, discovering places and oneself.

Live. Learn.
(User) Experience.

We designed a user experience and interface that was easy, intuitive and satisfying to use, covered with a light and modern design. We optimised the interface to make it practical both for a more reflective use from a computer at home and a smarter use by mobile, even while directly on the site.

Live. Learn.
(User) Experience.

We designed a user experience and interface that was easy, intuitive and satisfying to use, covered with a light and modern design. We optimised the interface to make it practical both for a more reflective use from a computer at home and a smarter use by mobile, even while directly on the site.

A tailor-made, experiential journey

A social strategy to support the experience

Lastly, for Now My Place, we created social campaigns strongly geared towards conversion.

Sponsored posts and stories that, by playing on the brand identity and the experiential offer of the location, quickly got the target audience onto the platform.

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