Fiere di Parma
Identity, Advertising, Visual Design, Brochure
- Launch project
Cibus Tec is one of the most innovative food technology exhibitions in the world and the ideal place to showcase the best solutions currently available for all types of products – from ingredients to processing technologies, from packaging to logistics – for all segments of the food and beverage industry. Qreactive’s mission has been to take a completely new approach towards the way we advertise the exhibition by referring to it as the event that represents the entire food supply chain, its innovations in the way it deals with food and the way that food is presented.
As a result, Cibus Tec is presented as an event which provides innovation, fosters new ideas, and inspires new food-processing technologies and equipment.
In the wider, increasingly international context the event is regarded as an exemplar also for other professionals and exhibitions in the sector.
The concept which inspires design is that of an event which doesn’t deal with “packaging only”, but which has evolved over the years so that it now deals with all aspects of technology and quality in the food and beverages industry. From raw materials to the finished product, from packaging to logistics: Cibus Tec is a complete showcase for the food industry, and each year there is an ever-increasing number of stands, workshops, buyers and sectors.
The image of the campaign has been delivered by means of brochures, signage, billboards, and many other types of advertising used to promote trade fairs.
A visual impact capable of uniquely presenting the characteristics of a multi-exhibit and multi-phase event which specialises in the different aspects of product packaging and presentation.