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Cibus 2018


Cibus, the International Food Exhibition, is the landmark event of Italian agrifood sector, a great showcase of international visibility with conferences and round tables on current issues in the field of Food and Retail.
The fair serves not only to offer new products for the market, but also to analyze future production and distribution scenarios during conferences and talks.
The location of the event is Parma, increasingly invested of the title of Italian food capital also thanks to the recent recognition of “Creative City for Unesco Gastronomy”.

Qreactive has worked on the visual of the campaign and related material.
The image of the 2018 edition aims to represent precisely the link between Cibus and the Italian territory, visually taking back in the landscape photography the round shape of the iconic fair logo. As if it was a real world made of passions, traditions and experiences.