Founded in 1981, Schar has become a global leader in producing high-quality gluten-free products. The company was initially a renowned brand in the gluten-free food industry, catering to individuals with celiac disease and gluten-related disorders. Schär's product range includes such as bread, pasta, cookies, crackers, chips and more. They are dedicated to creating gluten-free alternatives that don't compromise on taste, texture, or quality. In addition to producing gluten-free foods, Schär also focuses on educating consumers about gluten-related issues.
Schär has joined Qreactive for the challenge of an international rebranding project aimed at revamping the global image of Dr. Schär. The goal of this project is to completely overhaul the global image of Dr. Schär and Bontà d'Italia lines, bringing unity to product design on a global scale.
We made changes to Dr. Schär's branding worldwide, using a plan that included how to market and design the brand. We came up with a good idea, "Gluten-free for everyone," to make the product more modern and appealing to more people beyond those who have gluten intolerance. We also changed the packaging to make it look more like gourmet food than medicine. We did the same with Schär Curvies chips, making them look more attractive to younger people. And we made Schär the Smilk snacks more exciting by creating stories and characters to show how good they are, which would appeal to anyone, young or old.