CLIENT
Del Monte is a well-established food company known for its quality canned fruits and vegetables. They offer a wide range of products, focus on freshness and nutrition, and have a global presence. Del Monte is recognized for its iconic sun-ripened pineapple logo and commitment to providing wholesome food options.
ASSIGNMENT
Del Monte found in Qreactive the right partner with the task of devising an advertising campaign for their new drink, Pineapple Crush. The campaign's primary focus was on press installations within the Milano subway station, along with website coordination.
OUTPUT
We created an advertising campaign for Del Monte's new drink, Pineapple Crush, focused on press installations in the Milano subway and a coordinating website. The catchy headline "My New Crush?" was displayed across all metro stations, with a visually appealing and engaging design that positioned the product as the perfect drink to fall in love with. We also designed a dedicated website accessible with a QR code for seamless user experience. Qreactive's approach encompassed Campaigns, Digital and Social Media Engagement, Design, and Trade Marketing activations, ultimately achieving a strong brand positioning for Pineapple Crush.
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