Mutti, founded in 1899 in Parma, Italy, is a renowned family-owned company celebrated for its high-quality tomato products. They are known for preserving the natural goodness of Italian tomatoes and producing a range of tomato-based ingredients that enhance the flavor of dishes worldwide. Their commitment to authenticity and sustainability has earned them a top spot in the industry.
Mutti enlisted Qreactive to tackle a challenging international project aimed at introducing the exceptional quality of Mutti Pasta Sauce, a quintessential "Made in Italy '' product, into the Israeli market with a fresh and market-specific packaging.
We researched extensively to ensure our project's success. We analyzed the brand's goals, differentiation from competitors, and compatibility with international markets. We also considered local preferences to create packaging for Mutti Pasta Sauces that catered to Israeli consumers. We designed each sauce's packaging according to its unique taste and qualities, providing an immersive experience. Our project showcases our ability to comprehend consumer needs and deliver tailored designs.