LG is a company that provides innovative solutions to meet individual needs. They make high-quality, affordable, and stylish products such as kitchen appliances, air conditioning systems, phones, TVs, laptops, and home theater systems. They are a trusted electronics manufacturer that has expanded their business into renewable energy, auto parts, and petrochemicals. LG is a partner that is committed to improving the quality of life for people all over the world. Their commitment to innovation ensures that they continue to lead the industry while improving people's lives.
LG found in Qreactive the perfect partner to create a compelling launch strategy for their innovative product, LG Art Cool, which aimed to revolutionize air conditioning by adding an element of design and sophistication. The project was multi-faceted and coincided with the Milano Fashion Week, blending technology and aesthetics seamlessly.
Our creative proposal aimed to convey the unique qualities of the LG Art Cool by associating it with the worlds of fashion and luxury. Through a series of videos, we highlighted the product's features and established a strong connection between the fashion industry, designers, and architects. The inclusion of Paola Marella, a brand ambassador, added a personal touch and authority to the communication, effectively reaching the target audiences: consumers and professionals. The campaign successfully positioned the LG Art Cool as a premium product, aligning it with Milan Fashion Week and Milan Design Week to capture the attention of key audiences.