Branding  /  Design

Girella Motta

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qreactive motta girelle gamma copertina
Girella Motta is a beloved Italian pastry created by Motta in the 1960s. It consists of a rolled sponge cake filled with creamy chocolate or hazelnut filling and coated with a layer of chocolate. This iconic treat has stood the test of time, offering a delightful combination of textures and flavors. It remains a cherished dessert enjoyed by people of all ages and represents the sweet pleasures of Italy.
Motta wanted Qreactive to revamp their packaging with a design that reflected their cocoa-based treats. We analyzed the brand's history and product to create an eye-catching design that captured the essence of Motta's uniqueness. The headline, "Un vortice di cacao unico e irresistibile!" (A unique and irresistible cocoa whirl!), anchored the design. Later, Motta challenged Qreactive to introduce a new product with a hazelnut-crusted chocolate top.
We delved into Girella Motta's brand strategy, crafting an eye-catching design that encapsulated the essence of their uniqueness. We also developed a clever headline: "Un vortice di cacao unico e irresistibile!". To effectively convey the main feature of the new Girella, the crunchy hazelnut granules on the chocolate top, we coined the name "Granella." Our design showcased the product, but also maintained a strong connection with the Girella Motta brand, highlighting its distinctiveness.
qreactive motta girella logo sfondo
Qreactive Motta Girella packaging standardrossa
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qreactive motta girella classica design
Qreactive Motta Girella Granella logo sfondo cop
Qreactive Motta Girella packaging granellarossa2
Qreactive Motta Girella packaging granellarossa
qreactive motta girella granella design
Qreactive Motta Girella ambient


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