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Doria Senza Glutine

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Qreactive Doria Senza Glutine grissini ambient gamma
Doria Senza Glutine is a specialized product line offered by Doria for individuals who follow a gluten-free diet due to celiac disease or gluten sensitivity. A variety of gluten-free biscuits, pasta, bread, and snacks that cater to the dietary needs of those with gluten intolerance. Doria takes great care to ensure that these gluten-free products maintain the same level of taste and quality that the brand is known for. They use gluten-free ingredients and adhere to strict manufacturing processes to prevent cross-contamination.
Doria called Qreactive to redesign the packaging for its 80 products across 4 distinct ranges in the competitive world of gluten-free products. The brand's goal is a strategy focused on the gluten-free market that allows for instant recognition while remaining faithful to Doria's essence and recognizability.
We proposed a packaging design that answers Doria's main goal: a strong positioning and a recognition design to stand out on the shelf in the competitive world of gluten-free offerings. Each of the four product ranges was approached with a distinct style and personality, yet all shared essential graphic elements to maintain brand consistency. On the front of each package, we featured ingredient elements, and on the back, we included appetizing photos to showcase Doria's unwavering commitment to delivering gluten-free options that tantalize even the most discerning palates.
Qreactive Doria senza glutine packaging bolli

New graphics for packaging are designed to stand out on the shelf, giving the product immediate recognition for our target audience. 80 products divided into 4 different ranges, each with a specific style and personality but accumulated by shared graphic elements.

qreactive doria senza glutine patate ambient gamma ambient sfondo
Qreactive Doria Senza Glutine farine mix ambient6
Qreactive Doria Senza Glutine snack ambient6
Qreactive Doria Senza Glutine pane ambient6
Qreactive Doria Senza Glutine biscotti ambient6
qreactive doria senza glutine cereali ambient gamma sfondo
Qreactive Doria Senza Glutine bucaneve

In addition to the ingredient images on the front, we took appetizing photos that communicated Doria's commitment to providing gluten-free food options that satisfy the most discerning palates.


Doria Dorè

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