Doria Senza Glutine is a specialized product line offered by Doria for individuals who follow a gluten-free diet due to celiac disease or gluten sensitivity. A variety of gluten-free biscuits, pasta, bread, and snacks that cater to the dietary needs of those with gluten intolerance. Doria takes great care to ensure that these gluten-free products maintain the same level of taste and quality that the brand is known for. They use gluten-free ingredients and adhere to strict manufacturing processes to prevent cross-contamination.
Doria called Qreactive to redesign the packaging for its 80 products across 4 distinct ranges in the competitive world of gluten-free products. The brand's goal is a strategy focused on the gluten-free market that allows for instant recognition while remaining faithful to Doria's essence and recognizability.
We proposed a packaging design that answers Doria's main goal: a strong positioning and a recognition design to stand out on the shelf in the competitive world of gluten-free offerings. Each of the four product ranges was approached with a distinct style and personality, yet all shared essential graphic elements to maintain brand consistency. On the front of each package, we featured ingredient elements, and on the back, we included appetizing photos to showcase Doria's unwavering commitment to delivering gluten-free options that tantalize even the most discerning palates.