CLIENT
Doria is a well-known Italian food company established in 1948, known for its top-notch baked goods and snacks. The company offers a broad range of products, such as cookies, biscuits, and crackers, all crafted with high-quality ingredients. Despite its strong roots in tradition, "Doria" also adopts innovative approaches to cater to current customer tastes. The company's international reach ensures that the authentic flavors of Italy can be savored by people worldwide.
ASSIGNMENT
Seeing the potential for growth and success of their product Doricrem, Doria reached out to Qreactive for elevating their product from simply being a follower in the market to becoming a powerful and influential market leader. Through their collaboration, Doria aimed to establish a strong and recognizable brand identity on the marketplace.
OUTPUT
The relaunch of the Doricrem product began with a new name that makes it stand out on the shelves. The new name, 'Doré,' played a crucial role in signaling a fresh start and a bolder direction. Then, we focused on designing packaging that would visually capture the essence of this new product identity. The packaging was designed to exude modernity and playfulness, giving the range a distinct identity and helping it stand out on the shelf to captivate consumers.
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