Del Monte is a well-established food company known for its quality canned fruits and vegetables. They offer a wide range of products, focus on freshness and nutrition, and have a global presence. Del Monte is recognized for its iconic sun-ripened pineapple logo and commitment to providing wholesome food options.
Del Monte approached Qreactive with the task of revitalizing the graphics for their juice range, which includes a variety of fruit and vegetable-based juices. The objective was to provide the brand with a fresh and innovative concept focused on highlighting the diversity and natural qualities of the ingredients, effectively celebrating the unique characteristics of each subcategory by using color and imagery to visually differentiate them.
We helped Del Monte improve their juice packaging and design. We made the Frutta&Co line more unique by using bright colors for all 14 flavors in glass bottles. For Del Monte Kids, we made smaller juice boxes with fun images that are good for kids to drink every day. We also made the packaging for Ananas Gold special and put it on TV with the "Del Monte Man." The Sorbetti Del Monte packaging is pretty and practical with four different flavors. We also made nice packaging for the Acque Wellness Del Monte line. Finally, we made a great website for Del Monte that shows their values and high-quality products in an easy-to-use way.