Del Monte

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qreactive delmonte packaging fruitandco copertina

Del Monte is a well-established food company known for its quality canned fruits and vegetables. They offer a wide range of products, focus on freshness and nutrition, and have a global presence. Del Monte is recognized for its iconic sun-ripened pineapple logo and commitment to providing wholesome food options.

ASSIGNMENT

Del Monte approached Qreactive with the task of revitalizing the graphics for their juice range, which includes a variety of fruit and vegetable-based juices. The objective was to provide the brand with a fresh and innovative concept focused on highlighting the diversity and natural qualities of the ingredients, effectively celebrating the unique characteristics of each subcategory by using color and imagery to visually differentiate them.

RESULTS

We helped Del Monte improve their juice packaging and design. We made the Frutta&Co line more unique by using bright colors for all 14 flavors in glass bottles. For Del Monte Kids, we made smaller juice boxes with fun images that are good for kids to drink every day. We also made the packaging for Ananas Gold special and put it on TV with the "Del Monte Man." The Sorbetti Del Monte packaging is pretty and practical with four different flavors. We also made nice packaging for the Acque Wellness Del Monte line. Finally, we made a great website for Del Monte that shows their values and high-quality products in an easy-to-use way.

Explore

Frutta&co

Del Monte's range of fruit and vegetable-based juices divided into three worlds Fruit&Vegetables, Fruit&Spices, and Fruit&Cereals. The design, from naming to packaging, highlighted the variety of the line by playing with color and the naturalness of the ingredients.

The 250-milliliter glass bottle with transparent wrapper highlights the fantastic colors of these 14 flavors, creating a range that stands out for its immediate recognition and attractiveness. The design also included product naming-a simple but effective solution that communicates the variety of this line and encourages consumers to experience all the flavors in the range.

Del Monte Kids

Pear, peach, strawberry and banana: the four flavors of the Del Monte Kids line. 125 ml briks made with engaging child-friendly graphics and design, in the ideal format for taking just the right amount of juice daily.

Ananas Gold

The Gold line consists of two juices obtained from the very sweet Costa Rican Pineapples. The packaging design is designed to have a distinctive character design that gives the product a highly recognizable image on the shelf.

Del Monte Man, a character from the brand's historic commercials, returns to star in the new national "Del Monte Man Said Yes" campaign. A 15'' spot with "Italian" and seductive tones that tells about the unique quality of Del Monte's Gold Pineapple.

Sorbetti Del Monte

A line of Del Monte branded Sorbets in four very fresh flavors starting with the classic Del Monte pineapple. A packaging with a practical and attractive design that recalls the company colors, putting the fruit, the real plus of the product, in the foreground.

Acque wellness Del Monte

The Del Monte Acque Wellness line was designed with the concepts of naturalness and pleasantness in mind, including color. The choice of white color for the bottles gives more space to highlight the colors and ingredients that make up the product.

Website Del Monte

We designed the Del Monte website to communicate the company's values and vision in an emotional way with impactful graphics. The choice of a clean and linear interface helps to convey the genuineness and quality of the products to the fullest.

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BRANDING

DESIGN

CAMPAIGNS

ENGAGEMENT

TRADE

INTERNATIONAL