Cibus Tec is a leading exhibition for food and beverage technologies, known for showcasing innovations and trends. Located in Parma, the Italian Food and FoodTec Valley, it blends a deep passion for quality food with cutting-edge technologies. Originating from the historic Tecnoconserve exhibition in 1939, Cibus Tec has become a leader in vegetable, fruit, dairy, and derivative processing and packaging. Recent collaborations and a decade of innovation have solidified its position in the international market. Organized by Koeln Parma Exhibitions, a partnership between Fiere di Parma S.p.A. and Koelnmesse GmbH.
Cibus Tec collaborated with Qreactive to develop a creative approach aimed at rebranding the event as an innovation hub, a catalyst for novel ideas, and a source of inspiration for advancements in food processing technologies and equipment. The objective was to explore a fresh perspective that aligns with its pioneering role in the food and beverage industry.
For the event, we created a concept aimed at presenting the event as a hub of innovation, a promoter of fresh ideas, and an inspiration for food processing technologies. Our approach included crafting a unique graphic concept that would visually capture the essence of a multi-exhibition, multi-phase event in a distinctive manner. This concept served as a visual manifesto and was seamlessly integrated into all communication tools during the expo, including press materials, posters, and expo booths at trade shows and exhibitions.