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Cavalier Umberto Boschi

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In 1922, Cav. Umberto Boschi founded the company in Felino, Parma. Guided by an entrepreneurial spirit and aided by trusted collaborators, including his steadfast partner, Mrs. Rosa Branchi, they navigated challenges, including those brought by WWII. Along the way, they introduced a groundbreaking concept for the time: cooked meats, leaving an indelible mark on the Italian culinary landscape.
Cav. Umberto Boschi engaged Qreactive to convey the brand's heritage and quality through a range of initiatives, including advertising campaigns, events, and the development of its website. The collaboration culminated in the creation of a project for the company's centennial, which included the development of a custom logo and a Company Profile that traced the entire history of the brand.
On occasion of the celebration of the company's 100th anniversary, Cavalier Umberto Boschi asked Qreactive to conceive a special idea for this milestone by designing a new logo, to declined on all the corporate tools, and creating a unique Company Profile. This profile was enriched with historical photographs that beautifully traced the origins of the brand, paying homage to its century-long journey. Through this innovative approach we was able to celebrate this significant milestone in a truly meaningful and memorable way, honoring the brand's legacy and its enduring commitment to excellence.
The one with Cavalier Umberto Boschi, a historic cured meat brand from Parma, is a collaboration that has developed over time. In all communication projects, from ADV campaigns to events to the website, we have created a storytelling that connects the historicity of the brand, the quality of the products and the strong link with the traditions of the territory.
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On the occasion of the company's 100th anniversary, we created the new logo and a special company profile made with historical photos of the company that traces the origins of the brand. From here we started to build a tale of tradition and passion that then became the basis from which to develop the campaigns and all communication materials.
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