CLIENT
Buona Compagnia Gourmet is an Italian company known for crafting premium gourmet food products rooted in Italian culinary tradition. Their range includes artisanal pasta, sauces, and condiments, all characterized by quality and authenticity. In their Treviso facility, they use steam-cooked potatoes for gnocchi and mashed potatoes, preserving their authentic taste. In Savona, they create traditional Ligurian pesto with DOP basil and other top-quality sauces and condiments.
ASSIGNMENT
Buona Compagnia Gourmet sought Qreactive's expertise to draw the image of their main products: Patamore, Pestamore, and Cauliflower. The brand needs a brand architecture that provided each product line with a distinct identity and a unique positioning, ensuring they stood out prominently on the shelf.
OUTPUT
Qreactive helped Buona Compagnia Gourmet update their popular products (Patamore, Pestamore, and Cauliflower) by giving them a brand overhaul. They created a communication plan specifically for the Italian market that focused on the authenticity of the products. To promote Patamore, they made a TV commercial showcasing the high-quality potatoes used in the product. For Pestamore, they designed glass packaging that was inspired by the Ligurian Riviera's typical houses. They also updated the packaging design for Cauliflower under the Sauces'n Love line, to make sure it aligned with the brand's image and communicated the unique qualities of the product. Overall, Qreactive aimed to make Buona Compagnia Gourmet's products more visible and appealing in the market and ensured coordination within each product line.
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