ABB

ABB is a technological leader in electrification and automation, contributing to building a more sustainable and efficient future in resource management. The Group's solutions combine engineering expertise and software to optimize how assets are produced, moved, powered, and used. With a history of excellence that began over 130 years ago, ABB's 105,000 employees are dedicated to driving innovations that accelerate industrial transformation.

ABB choose Qreactive to design packaging for its complex and precise machines with various components that need to be transported and delivered safely. The goal was to create an efficient and sustainable packaging solution.

We came up with an innovative packaging design that addressed ABB's specific needs. A solution with two boxes in one, designed to fit together seamlessly. This dual-box system allowed for the optimization of space and a reduction in material usage. Inside the packaging, each individual component of the industrial robot was carefully placed in custom-made compartments. Finally, we shoot an unboxing and set up a video showing all the pulses of the product. From the installation to the components of the piece, the very essence of the object and its potential are explored in a few emotional images.